P-9.1, r. 6 - Regulation respecting promotion, advertising and educational programs relating to alcoholic beverages

Section 2 Disposition versions

2012-09-01

2. No person may advertise alcoholic beverages where the advertising

(1)  is directed at a person of minor age or induces a person of minor age to consume alcoholic beverages;

(2)  directly or indirectly portrays consumption of alcoholic beverages

(a)  as an element that enhances the importance, social prestige or success of a person;

(b)  as a means of improving athletic performance;

(c)  as an essential element in a person’s participation in activities; or

(d)  as an aid in surmounting personal problems;

(3)  associates the consumption of alcoholic beverages with the driving of a motorized vehicle; or

(4)  induces a person to consume alcoholic beverages in an irresponsible manner.

O.C. 1529-91, s. 2.